Progressive auto Insurance spokeswoman
Progressive Insurance is surely longing for the occasions once the Internet's many pushing question about its spokeswoman Flo ended up being whether she actually is hot or perhaps not.
Matt Fisher's devastating Tumblr post about the death of his sister, a Progressive buyer, in a motor vehicle accident—and his claim, although company denies it (IMPROVE: which Fisher insists, once again, holds true), that it defended her killer in court in an effort to not ever spend the benefit on the policy—have left Flo completely out of her depth. It's real of every brilliant, bubbly mascot whenever its owner does anything insidious. They instantly look clownish and insipid. (Had Geico been the offending party, the gecko is swiftly fed through lizard grinder.) And it's really even worse with Flo, who was simply already seen by many, with her too-happy demeanor and plastic sheen, as significantly creepy.
Advanced understands Flo is currently an obligation, about for the time being, although business had been much too sluggish to change the woman avatar using the business logo on its primary Twitter account—leaving Flo to smile maddeningly as she robo-spammed canned responses at people who had read Fisher's story and had been horrified. (Flo has not said everything on the own Twitter page in many times. The actress which plays the girl, Stephanie Courtney, has not tweeted yet—and naturally, it has nothing to do with her, anyway.) Over on Facebook, Flo sometimes appears in most recent post thinking deep ideas, under this status update: "are you able to have déjà vu of déjà vu?"—a note, uploaded before Fisher's, that now appears oblivious at best. (the woman idea bubble states "#flowonders." Remarkably, that hashtag happens to be hijacked by just a few folks on Twitter.)
Also random consumer-generated Flo content is getting savaged—like the image above, named "the truly amazing Wall of Flo, " published by a fan to advanced's Twitter web page. The only comment as a result: "with this specific numerous Flo's, you may be screwed out of your progressive plan commission TEN TIMES at one time!"
Ultimately, Flo will survive—she's too-big to fail. But do not anticipate this lady to utter a word about any of it. As Go Daddy will say, she is what's exterior. The attorneys tend to be what's inside.